Можно поступить так:

Код AS3:
function convert(piece:String, pos:uint, _source:String):String{
var rez:String = "<->";
switch(piece){
case "shi":
rez = "ши";
break;
case "a":
rez = "а";
break;
case "wa":
rez = "ва";
break;
case "se":
rez = "се";
break;
}
return rez;
}
function translit(str:String):String{
str = str.replace(new RegExp(/shi|a|wa|se/g), convert);
return str;
}
trace(translit("shiwa"));