Код:
<script type="text/javascript" src="swfobject.js"></script>
<div id="flashcontent">
<center>
<font color="#646464">Тут текст пиши<br><br>
<a href=http://www.macromedia.com/go/getflash/> Flash player</a>
</div>
<script type="text/javascript">
var so = new SWFObject("*.swf", "site", "100%", "100%", "8", "#FFFFFF");
so.write("flashcontent");
</script>