то есть вот таким образом:
<!--Start Flash -->
<p align="center">
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="120" height="240" id="" align="middle">
<param name="allowScriptAccess" value="sameDomain" />
<param name="movie" value="путь к файлу.swf" />
<param name="quality" value="high" />
<param name="bgcolor" value="FFFFFF" />
<param name="allowNetworking" value="all">
<embed src="путь к файлу.swf" quality="hight" bgcolor="FFFFFF" width="120" height="240" name="" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.macromedia.com/go/getflashplayer" />
</object>
</p>
<!--End Flash -->