Из хелпа
Код:
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.adobe.com/pub/shockwave/cabs/flash/swflash.cab#version=8,0,0,0" width="550" height="400" id="myflashvars" align="middle">
<param name="allowScriptAccess" value="sameDomain" />
<param name="movie" value="myflashvars.swf" />
<param name="FlashVars" value="myURL=http://weblogs.adobe.com/">
<param name="quality" value="high" />
<param name="bgcolor" value="#ffffff" />
<embed src="myflashvars.swf" FlashVars="myURL=http://weblogs.adobe.com/" quality="high" bgcolor="#ffffff" width="550" height="400" name="myflashvars" align="middle" allowScriptAccess="sameDomain" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" />
</object>
Обратите внимание на FlashVars